This logo has been designed to excite and engage SecondBite’s stakeholders about the FoodMate journey to food independence.
The logo represents the face of the FoodMate by SecondBite program.
A simple block font has been used to ensure it is accessible to all of the audiences it is intended for (including those from CALD backgrounds). The letters have a hand made finish to give the FoodMate brand affability.
Abstract images of a pear & a lime have been used in the word ‘Food’ as suggestions of fresh nutritious food, and to represent diversity/inclusivity.
Bright, fun and natural colours that complement the SecondBite brand have been used for the FoodMate logo.
The lively orange and the nourishing SecondBite red are appetising colours that also promote cultural harmony. The warm earth brown with the fresh SecondBite green reflect sustainable (growing) landscapes.